Logo design is one aspect of branding a product or service.
While aesthetic is crucial to logo design, it’s about communicating the core strengths of the company through a visual. What do you want people to feel when they look at your logo? Who is your target market and how do they differentiate you among your competitors?
We work together to answer these questions and more through a series of steps that result in a unique and effective logo.
It is a privilege to be part of the process of collaborating with a company to bring it’s branding to life!
GYKOS: Get Your Kids Off Sugar is an initiative dedicated to raising children sugar free.
ART TANK: A Manhattan based boutique consultancy
R. HELLER NOLITA: A swimwear label based in Nolita, New York
SPECIAL PROPERTIES: A luxury real estate firm located in Saddle River, NJ
LAVELLE & CO.: A Manhattan based collective that encourages and supports young women in their career pursuits.
LET LIVE: Based in Manhattan
COTTAGES TO CHATEAUS magazine masthead
CORKSCREW: Private beach house logo
EPIC TALKS GUIDE: A series of guides created for Day One, for caregivers of young children.
View full guide: Here
KNOW YOUR RIGHTS: Created for a series of twelve guides for Day One, called Know Your Rights Guides.
View Featured Guide: Help a Friend
SWIRL: Logo concept for a natural wine bar. For additional samples of hand lettering CLICK HERE
Shop my series of totes, tees, mugs, journals and prints inspired by many days spent riding, caring and geeking out over horses as a kid.
If you’re interested in customizing something that you see, or don’t see exactly what you’re envisioning…
let me know, I can modify or customize my illustrations for you.
Let me know what you think by e-mailing me a note and I’ll update you when I’ve got a new series to show.
Dream BIG! XO
Special Properties is a Real Estate brokerage firm located in Saddle River, NJ. Established in 1992, the single office boutique firm, specializes in the marketing and selling of luxury homes.
Brand Identity for Special Properties: including logo design, exterior and interior signage, templates for marketing materials and advertising campaigns featured in a range of publications.
In addition, design and illustration of the company magazine, Cottages to Chateaus, since 1998.
When it all comes together and a collaboration between client and designer creates something special. FEATURED: A leave behind for a fashion stylist to deliver to fashion editors. They would receive a 16-page printed look book and one of a series of tee-shirts, along with her digital portfolio. Packaged beautifully.
Digital Portfolio
Graphic Design on behalf of the Model Alliance for the launch of their first calendar celebrating diversity and female empowerment.
The calendar features portraits of 12 models representing diversity and women's empowerment in the American fashion industry:
Alva Chinn, Arlenis Sosa, Eileen Feighny, Elettra Weidemann, Emme, Geena Rocero, Jaunel Mckenzie, Lily Goodman, Louise Donegan, Lyndsey Scott, Robyn Lawley and Stephanie Shiu.
Photo Credit : Zach Hyman © BFA
View my latest illustrations HERE
Creating visual narratives of your special moments.
Graphic Design + illustration= Designistration for Day One New York. Day One has become the primary voice of expertise in New York City on the issue of dating abuse and domestic violence among youth.
The ‘Know Your Rights’ Guides are a series of twelve, five-panel guides, targeted towards young adults ages 16 to 23. Day One’s Know Your Rights Guides were created to educate readers on teen dating abuse and related issues such as consent, stalking, orders of protection, and more.
The goal was to combine design and illustration to help make serious topics as uplifting and supportive as possible while keeping the reader engaged and breaking down large amounts of information into visuals and smaller bites of text.
CLICK HERE to view Safe on Campus
CLICK HERE to view Healthy Friendships
CLICK HERE to view the full pamphlet